Before we dive into what you may be missing, let’s chat quickly about what an opt-in or lead magnet is and the purpose of having one in the first place is.
An opt-in is a valuable freebie that gives your audience value and they get this juicy material for free in exchange for their email. An Opt-in's purpose is to build your email list, but, it will also allow you to do other things such as build followers on Instagram, grow your Facebook community, and nurture leads into paying clients.
So let’s talk about the 7 things to create a successful opt-in!
One of the most common objections to working with a graphic artist is the cost. Like everything else in running your business, you have to weigh the pros and the cons, ensuring that the benefit outweighs the costs. All too often people will immediately decline a quote from me with a few polite remarks along the lines of ‘I wish I could, but it’s not in my budget right now’ or ‘I can’t afford you right now, so I’m going to try to do it myself’. And while I’m not discrediting these feelings, the truth is I don’t think people realize just how much they will benefit from outsourcing. I’d like to to take a moment to shed some light on not only what you will gain from working with a designer, but also how much money you will save.
The leaves are finally starting to change colors here in Virginia. As we were driving in the car the other day, my husband was remarking on how pretty they were. Sure, they’re beautiful, but when I look at them my mind goes somewhere else.
In my mind I immediately start to think about how it’s almost the end of 2017.
It’s been a wonderful year, both personally and professionally, and I have every intention of blowing 2017 away with a phenomenal 2018. We’ve already been planning our family's move in the spring/summer (which we are super pumped about), but what epic things will Marathon Designs be accomplishing in 2018? GREAT question.
Running a business is straight-up hard. While I would love to be spending all my time doing amazing creative work for my clients, instead I often find my days filled with much less glamorous tasks like sifting through my overflowing inbox, networking the crap out of my contacts and groups, scheduling out tons of social media content, organizing files and tending to a seemingly endless number of other backend tasks. As an entrepreneur, I find myself feeling the need to ‘do it all.’ But let’s face it - no one can do it all!
These days creating thoughtful, unique and helpful content isn’t option, it’s a necessity. I know because I’m living it first hand. Between scheduling social media posts across multiple platforms, writing blogs and creating email content. And that’s just for my business. Then there’s client work where I’m regularly designing for other people and the constant internal pressure to create amazing work that exceeds their expectations. It can be a lot.
You’re working on a new project and hop online in search of some stock photos to use. Two hours later, you find yourself right where you started, without any images, frustrated having wasted precious time in your day. Like so many things on the internet, searching for the perfect stock photo can be a huge time suck, especially when you’re determined to get it for free.
In December 2016, through a serendipitous Facebook connection, I started working as a virtual assistant for an online fitness and business coach. It seemed as though the job had been made just for me - working only 5-10 hours a week, flexible schedule, 100% remote, and in a field I’m passionate about - running.